The gallery

The message, out in the world. A look at don’t be dumb. pieces worn, shared, and made part of everyday life.

Model wearing a black don’t be dumb. collegiate graphic tee under a black jacket on a wooden bridge.
Model wearing a sand-colored don’t be dumb. crewneck and sunglasses, seated on grass beneath a clear blue sky.
Model wearing a black don’t be dumb. hoodie with mirrored white chest lettering and a black beanie against autumn hills.
Model in sunglasses wearing a black don’t be dumb. hoodie beside a railing, with the Hollywood sign in the background.
Close-up of white don’t be dumb. lettering on a charcoal hoodie
Charcoal don’t be dumb. hoodie with tonal chest lettering and the hood up
Black don’t be dumb. crewneck with a boxed white logo, worn in a music studio
Green don’t be dumb. crewneck with a small boxed chest logo
Charcoal don’t be dumb. hoodie with white chest lettering, worn outdoors
Cream don’t be dumb. crewneck with a small boxed chest logo, worn beneath palm trees
Black don’t be dumb. mug beside a potted plant
Charcoal don’t be dumb. hoodie with white serif chest lettering